About Us

Welcome to the inaugural launch of the CanAm EdTech Alliance where education technology leaders can connect, share and grow.

Our Goal: With the exponential growth of the EdTech sector due to the pandemic, the goal is to provide the essential supports to enable the CanAm sector to thrive in North America and on a global scale.

2020 proved to be a pivotal year for EdTech with the onset of COVID-19 and the massive requirement for edtech tools and resources. While many companies thrived, others have been left challenged to pivot to better meet the emerging needs of the education market. School closures, remote and hybrid learning in a crisis further complicates the learning process and the future direction of some 4,000 plus EdTech companies across Canada and US.  

While we’re not out of the woods yet, we have an opportunity to better define the future of the North American EdTech sector that is expected to grow to $29 Billion in 2021

As founder of MindShare Learning Technology & chief catalyst, CanAM EdTech Alliance, Robert Martellacci, is known as a visionary pioneer of the learning technology space in Canada with over 30 years of expertise, and a passion for making an impact on student success. His leadership and expertise in the education community as a former university administrator, TLC Country manager, and co-founder and CEO, C21 Canada helped spark the alliance innovation. The pandemic illuminated the need and opportunity to bridge the gap amongst the fragmented Canadian and US EdTech industry ecosystems, in order to nurture a vibrant and thriving edtech sector.

“We were amazed to discover over 4,000 EdTech Companies doing business in North America. As one of the most advanced and mature EdTech regions, we need to pay more attention to the finer details by establishing an alliance to provide the essential professional learning community and support networks, to assure for a thriving sector beyond the pandemic”, says Robert Martellacci, Founder, MindShare Learning Technology. “We recently hosted our 20th CanAm Celebration of Excellence Meetup Virtually as part of the Future of Education Conference. Thanks to the inspiration from the Canadian Trade Commissioners office in the U.S., it was a natural evolution for us to create such an organization. We’re passionate about tech infused pedagogy and supporting the future prosperity of two great countries and neighbours!.”

Quick Facts!

Market size: $29 Billion Annually in Spending PreK – Lifelong Learning 

Over 4,000 EdTech Companies!

Key Hot Spots: Boston, Montreal, Toronto/Waterloo, Silicon Valley, Denver, Calgary, Victoria, Seattle, Florida, Halifax

For more information, contact robert@mindsharelearning.com
© 2021 Can/Am EdTech Industry Alliance
Operated by Mindshare Learning